Does your logo have an STD?
Finding cures for logos with Shamefully Transmitted Deterioration. Photo: RhizomeImages.com
Guest post by Jen Pennington, owner and creative director of Rhizome Design, Inc
There’s a lot of talk these days about having a sustainable brand in the marketplace. Experts will talk about branding, and marketing, and customer experiences, and these are all genuinely important aspects in maintaining a successful brand. But there’s always one thing that is rarely mentioned…could it be because it can be unsightly, hidden, and sometimes go undetected? Yes, it’s true. Your logo could have an STD or what I like to call a Shamefully Transmitted Deterioration.
Finding cures for logos with Shamefully Transmitted Deterioration. A brand is more than a logo, but a logo represents that brand at-a-glance. So as a designer, when I see logos that look pixelated or fuzzy, it’s like nails on a chalkboard for me. I feel the need to save it or cure it even if I did not create it. (more…)
