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Tips, musings and interesting tidbits...

12 Tips for Great Presentations

Got a presentation coming up?  Don’t be lured into another ‘death by powepoint’  effort. (And yes, I’ve been guilty of it as I’m sure we all have.) Chris Arlen  from Revenue IQ is a master at great slideshows. I’ve been privileged to present with him from time to time.  Luckily he’s shared his tips for great presentations. It’s well worth a read.  Along with Mea Culpa – Presentation Mistakes to Avoid  And then of course as Chris points out, there’s always Seth Godin’s classic Really Bad PowerPoint.  All really great reminders.

Brand humor done right. Hint: we’re not talking Groupon

Kulula Flying 101Last week Groupon pulled the plug on its controversial and now infamous Super Bowl ad that made light of Tibet’s human rights issues by promoting a discount offer on Groupon to a Tibetan restaurant. Groupon claimed that they were making fun of themselves, highlighting “the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues.” Much has been written about the tastelessness and inapproriateness of the ad.  From Ad Week to the Huffington Post to NPR response to it was almost universally negative. (more…)

Some surprising data about email marketing

Ever wondered about the best time to send out your email newsletters?   According to the experts at HubSpot, it’s Saturdays and Sundays. This goes for both B2B and B2C. Their research showed that 88% of those surveyed do not use separate business and personal email accounts. Their takeaway: businesses are consumers. Don’t treat B2B and B2C differently.  So why Saturdays and Sundays which seems counter intuitive, at least for B2B? They surmise that people have more time on weekends outside of their normal daily business emails that they need to take care of, that’s why the click through rates are so much higher.   They may flag your email newsletter and then get back to it on the weeknd when they have more time.

Other interesting tidbits: Biggest unsubscribe day: Tuesday. Best time: early in the morning. Click through rates are highest between 6 and 7am. And don’t forget to optimize your emails for mobile. 81% of their survey respondents reported reading their emails on mobile devices.

Happy Birthday to Three Sheets NW

ThreeSheetsNW turns two today! Congrats to Deborah and Marty who have built an amazing site for NW boaters. If you’re a boater and don’t already know about it, go check it out. They always have terrific stories and it’s a wonderful resource for local boaters.

Seattle Boat Show

Ever wondered what it takes to pull off the west coast’s largest boat show? Hint: it takes six days and enough red carpet to reach the top of the Space Needle six times. Take a look at this fun time-lapse video: