Samuelson Communications » Uncategorized Samuelson Communications » Uncategorized Samuelson Communications » Uncategorized

Tips, musings and interesting tidbits...

Uncategorized

Does your logo have an STD?

Patient about to receive needle

Finding cures for logos with Shamefully Transmitted Deterioration. Photo: RhizomeImages.com

Guest post by Jen Pennington, owner and creative director of Rhizome Design, Inc

There’s a lot of talk these days about having a sustainable brand in the marketplace. Experts will talk about branding, and marketing, and customer experiences, and these are all genuinely important aspects in maintaining a successful brand. But there’s always one thing that is rarely mentioned…could it be because it can be unsightly, hidden, and sometimes go undetected? Yes, it’s true. Your logo could have an STD or what I like to call a Shamefully Transmitted Deterioration.

Finding cures for logos with Shamefully Transmitted Deterioration. A brand is more than a logo, but a logo represents that brand at-a-glance. So as a designer, when I see logos that look pixelated or fuzzy, it’s like nails on a chalkboard for me. I feel the need to save it or cure it even if I did not create it. (more…)

Uncategorized

Put the shoe on the other foot from time to time

These days I’m a guest blogger and occasional co-host to TableTalkRadio. In addition to feeding my foodie soul and allowing me to do fun things like attend the Seattle Top Chef tryouts or go to the media preview and menu tasting for The ‘Pen (a new concession area at Safeco Field with amazing food) it’s been a great reminder of what marketers/communicators should always be doing: putting themselves in their customers’ shoes.

I’ve been pitching the media for years. I know what makes a good story and a good pitch, I know that it’s my job to facilitate things and get them useful information in a timely fashion.  I admit it was a little weird to have the shoe on the other foot and to wander around Safeco Field wearing a media badge. But illuminating. When you’re on deadline and writing your story and searching for content, you view press releases and the people who sent them in a whole new way. I don’t know that I’d do anything differently but it has heightened my awareness of my customers’ needs.  Being on the other side of the fence has been good for me.
(more…)

Uncategorized

12 Tips for Great Presentations

Got a presentation coming up?  Don’t be lured into another ‘death by powepoint’  effort. (And yes, I’ve been guilty of it as I’m sure we all have.) Chris Arlen  from Revenue IQ is a master at great slideshows. I’ve been privileged to present with him from time to time.  Luckily he’s shared his tips for great presentations. It’s well worth a read.  Along with Mea Culpa – Presentation Mistakes to Avoid  And then of course as Chris points out, there’s always Seth Godin’s classic Really Bad PowerPoint.  All really great reminders.

Uncategorized

Happy Birthday to Three Sheets NW

ThreeSheetsNW turns two today! Congrats to Deborah and Marty who have built an amazing site for NW boaters. If you’re a boater and don’t already know about it, go check it out. They always have terrific stories and it’s a wonderful resource for local boaters.