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	<title>Samuelson Communications</title>
	<link>http://samuelsoncom.com</link>
	<description>Branding &#124; Public Relations &#124; Marketing Communications</description>
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		<title>Does your logo have an STD?</title>
		<description><![CDATA[Guest post by Jen Pennington, owner and creative director of Rhizome Design, Inc There’s a lot of talk these days about having a sustainable brand in the marketplace. Experts will talk about branding, and marketing, and customer experiences, and these are all genuinely important aspects in maintaining a successful brand. But there’s always one thing [...]]]></description>
		<link>http://samuelsoncom.com/does-your-logo-have-an-std/</link>
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		<title>Lessons learned from the dot com era applied to social media</title>
		<description><![CDATA[I still vividly remember my first dot com client. The CEO was 25, and the director of communications was 23. Not that’s there’s anything wrong with youth and fresh ideas. But every time we went in for a meeting, the business direction had changed and they wanted us to switch gears and promote something different to [...]]]></description>
		<link>http://samuelsoncom.com/lessons-learned-from-the-dot-com-era-applied-to-social-media/</link>
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		<title>Optimizing your press releases for SEO</title>
		<description><![CDATA[Back in the day, press releases used to go exclusively to the media.  We PR professionals used to write them, post them on the wire and send them out to our databases. An editor would then determine whether it was worthy of their attention. That’s still how it works, but a press release is so much more [...]]]></description>
		<link>http://samuelsoncom.com/optimizing-your-press-releases-for-seo/</link>
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		<title>Put the shoe on the other foot from time to time</title>
		<description><![CDATA[These days I’m a guest blogger and occasional co-host to TableTalkRadio. In addition to feeding my foodie soul and allowing me to do fun things like attend the Seattle Top Chef tryouts or go to the media preview and menu tasting for The 'Pen (a new concession area at Safeco Field with amazing food) it’s been a great reminder of what marketers/communicators should always be doing: putting themselves in their customers’ shoes.]]></description>
		<link>http://samuelsoncom.com/put-the-shoe-on-the-other-foot-from-time-to-time/</link>
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		<title>Take the buzz saw to the buzz words</title>
		<description><![CDATA[I am forever telling clients that there are many words that are so overused as to be meaningless. Being a ‘leading solutions provider,’ ‘innovative leader’ or ‘award winning’ does not differentiate you nor add anything to your PR or marketing copy. In fact it can diminish your credibility. It certainly makes my eyes glaze over. [...]]]></description>
		<link>http://samuelsoncom.com/take-the-buzz-saw-to-the-buzz-words/</link>
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		<title>Outback Steakhouse campaign &#8211; confusing brand strategy?</title>
		<description><![CDATA[  OK, first things first.  Full disclosure.  I had Vegemite for breakfast this morning.  And when friends from Australia come over to visit and ask what they can bring me, the answer is always Vegemite.  So there’s still some Aussie in me despite having no accent what so all anymore and living in the US [...]]]></description>
		<link>http://samuelsoncom.com/outback-steakhouse-campaign-confusing-brand-strategy/</link>
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		<title>The scoop on Top Chef tryouts</title>
		<description><![CDATA[For those of you who are foodies and want more details about the Seattle Top Chef tryouts, here&#8217;s the guest blog post on Table Talk Radio: Will Seattle Chefs Be Packing Their Knives For Top Chef?  ]]></description>
		<link>http://samuelsoncom.com/the-scoop-on-top-chef-tryouts/</link>
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		<title>Brand 101: Standing Out In The Crowd</title>
		<description><![CDATA[Today I attended the Top Chef tryouts and had a great time chatting with some of the chefs who were auditioning for Season 9 of Bravo TV’s hot reality show. I’ll be guest blogging about it for Table Talk Radio and will post a link when it’s up. Even though a lot of the chefs [...]]]></description>
		<link>http://samuelsoncom.com/brand-101-standing-out-in-the-crowd/</link>
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		<title>Some Fonts Can Make Your PowerPoint Suck</title>
		<description><![CDATA[For those of you who enjoyed Chris Arlen&#8217;s tips on great presentations and are wanting more, here&#8217;s a terrific follow up from my friends at Artitudes Design on chosing the right fonts. While we all yearn to be creative, sometimes sticking with the tried and true is the right strategic choice.  And the moral of [...]]]></description>
		<link>http://samuelsoncom.com/some-fonts-can-make-your-powerpoint-suck/</link>
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		<title>12 Tips for Great Presentations</title>
		<description><![CDATA[Got a presentation coming up?  Don&#8217;t be lured into another &#8216;death by powepoint&#8217;  effort. (And yes, I&#8217;ve been guilty of it as I&#8217;m sure we all have.) Chris Arlen  from Revenue IQ is a master at great slideshows. I&#8217;ve been privileged to present with him from time to time.  Luckily he&#8217;s shared his tips for [...]]]></description>
		<link>http://samuelsoncom.com/12-tips-for-great-presentations/</link>
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