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Some surprising data about email marketing

Ever wondered about the best time to send out your email newsletters?   According to the experts at HubSpot, it’s Saturdays and Sundays. This goes for both B2B and B2C. Their research showed that 88% of those surveyed do not use separate business and personal email accounts. Their takeaway: businesses are consumers. Don’t treat B2B and B2C differently.  So why Saturdays and Sundays which seems counter intuitive, at least for B2B? They surmise that people have more time on weekends outside of their normal daily business emails that they need to take care of, that’s why the click through rates are so much higher.   They may flag your email newsletter and then get back to it on the weeknd when they have more time.

Other interesting tidbits: Biggest unsubscribe day: Tuesday. Best time: early in the morning. Click through rates are highest between 6 and 7am. And don’t forget to optimize your emails for mobile. 81% of their survey respondents reported reading their emails on mobile devices.

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