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Take the buzz saw to the buzz words

Chainsaw Jen hates buzzwords as much as I do

I am forever telling clients that there are many words that are so overused as to be meaningless. Being a ‘leading solutions provider,’ ‘innovative leader’ or ‘award winning’ does not differentiate you nor add anything to your PR or marketing copy. In fact it can diminish your credibility. It certainly makes my eyes glaze over.

That’s why I love this article from Ragan’s PR Daily which reports on PR strategist Adam Sherk’s analysis of the top 25 most overused buzzwords in PR and marketing.

The most common word (used 776 times in press releases in a 24 hour period) is ‘leading’ followed by ‘solution’ (622 times).  Innovate / innovative / innovator was #4 on the list.

So please peoples, take a buzz saw to the buzz words and find more creative ways to express yourselves.

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