Lisa is a sought-after communications professional who is as comfortable advising C-suite executives as mentoring promising entrepreneurs and start-ups.
She’s worked on everything from boat shows to wine to industrial gears to fine jewelry and family foundations. She brings that valuable outside perspective to every engagement. She excels at getting to the heart of your story and telling it in the right way to the right people and right places for your business or organization.
Prior to founding Samuelson Communications, Lisa was a vice president at Parker LePla, a Seattle-based nationally recognized brand strategy firm. There she was also a contributing author to a highly regarded book on branding and leadership, Brand Driven, The Route To Integrated Branding Through Great Leadership.
She holds a BA with honours from the University of Melbourne, Australia and has studied marketing at UC San Diego and public relations at the University of Washington.
Lisa speaks rusty French and Italian, but fluent Australian.
A lifelong foodie (yes, you can be a foodie AND eat Vegemite), and travel junkie, Lisa’s favorite memories involve meals, beverages, restaurant experiences and adventures in exotic locations.
Lisa is both consistent and persistent in pitching stories. She not only provides the information, but also quality interview subjects and flexibility in making the arrangements work. Also her pitches demonstrate that she ‘gets it’ in terms of the news cycle.
Awards & Recognition
Latham Goble Award
The Northwest Marine Trade Association honored Lisa with the Latham Goble Award. It is given annually to “an individual or organization who has made a significant contribution to the marine industry but does not work directly in the industry.” Previous award winners include Congressman Norm Dicks, Senator Jim Horn and sports executive and former Seattle Seahawks CEO Tod Lieweke.
In 2018, a story that Lisa was responsible for concepting, pitching and facilitating and that was brought to life and produced by KING 5 Evening was nominated for a Northwest Regional Emmy.
Featured in Who’s Who in the Pacific Northwest in Harbors Magazine